Comparing Airtable and Salesforce for small businesses — cost, setup time, and which one actually fits a growing team.

A practical walkthrough of what it actually takes to build a real CRM in Airtable — the tables, the connections, and the layer most DIY builds skip.

Airtable gets a lot of criticism as a CRM — no native email logging, no built-in automation. Here's what that criticism gets right, what it misses, and how to actually make Airtable work as your CRM.